Perhaps one of the most difficult parts for anyone involved with creating a product profile for a “niche specific” product is to visualize the ultimate product in its totality. Airport hotels are very unique products demanding inputs from business, leisure and investment extension elements tailored in a manner that speed of service delivery is enhanced without compromising the quality.
The problem is that often by the time a profile for a technology based product is cast, discussed and agreed, it is time to review it again as technology has trashed that entire one that was agreed.
Before one sits down to define a product profile, three important factors have to be kept in mind, “who will use the product”, “what are the expectations of the user” and what is the scope of applying the principles of “investment extension” to generate additional revenue with marginal addition capital infusion. Naturally your planning must address and satisfy all these factors, keeping always in mind “what our competitors are offering” which adds a challenging dimension to the task.
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